Salesforce chair and CEO Marc Benioff called the proposed takeover of Slack a “match made in heaven.” Salesforce customers in the media and entertainment space include NBCUniversal, Spotify, Pandora, Activision Blizzard, EA and Vox Media. “Slack, despite facing stiff competition from Microsoft, has been a clearly successful solution set further penetrating enterprises and thus looks like the natural fit for Salesforce to beef up its collaboration and messaging footprint and keep pace with Nadella & Co.,” Ives wrote in a research note.
#SALESFORCE ACQUIRES SLACK DRIVER#
“This is just the beginning, and so you’ll continue to see expansion of the integrations between Salesforce and Slack for the four areas that we’re announcing today around sales, service, marketing and analytics, but also every single cloud and industry solution in Salesforce is working on this,” he said.The core driver of the deal was to help Salesforce compete with Microsoft’s Azure/Office 365 cloud stack and Microsoft Teams enterprise collaboration solution, according to Wedbush Securities analyst Dan Ives. Seaman promised that these announcements were just the start, and we will be hearing about more integrations with Slack at the Dreamforce customer conference next month - and in the coming months.
In a similar way that marketers get updates to campaigns, other users can get Slack updates whenever data they consider important gets updated in Tableau, and they also can get daily digests of key metrics that matter to them right in Slack. Marketers also get regular updates inside of Slack when a change is made to a marketing campaign.įinally, there are integrations with Tableau, the company that Salesforce bought in 2019 for $15.7 billion - Salesforce is a highly acquisitive company. Not to be left out, marketing gets intelligent insights delivered with the help of Datorama, the company Salesforce bought in 2018. Service team members will also be able to search for experts to invite to the swarm, who may be able to help answer the question or solve the problem more quickly. While Einstein recommendations helps with related content, a swarm can come in handy when there is a more specific question involved and a human with that knowledge may be just the ticket. In a company with a large product catalogue, this could be particularly helpful to get an answer quickly. Service teams can meet together in a room Salesforce is calling a swarm, a place for the team to help one another with specific questions or problems they may be having. In addition, through integrations, members of the sales team involved in a more complex deal can get daily updates, which are automatically pulled together in Slack and include personalized daily task lists, meetings and priority deals.
The hope is that by taking advantage of Slack’s ability to integrate external enterprise apps inside the application, working together they can find ways to speed up and automate various Salesforce tasks, making it faster and easier to use without switching context to make it happen.
And for each of those areas what we’re doing is a combination of articulating, both in best practices and codifying, how you can and should model your sales, service and marketing organizations in this new world,” he said. “What we’re announcing are these new capabilities to support that Slack vision for sales, service, marketing and analytics. “We really want Slack to be the primary engagement surface for our users, their communications, their work, their workflows and the processes and the apps they support,” he said. Rob Seaman, SVP for Slack at Salesforce sees Slack as the communications platform for Salesforce moving forward. Today the CRM giant announced some initial integrations that should prove useful for Salesforce customers. When Salesforce acquired Slack at the end of last year for almost $28 billion, you had to figure they had some big plans for the company.
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